Tracks of Hope: A historic journey supports Atlanta’s most vulnerable

NS President and CEO Mark George addresses attendees

On Nov. 13, Norfolk Southern opened its vintage business train to the public for the first time ever. The Tracks of Hope event raised vital funds for Hope Atlanta’s 125th anniversary, bringing community leaders together for an unforgettable journey through Atlanta.

All proceeds from the event directly benefited Hope Atlanta’s mission to provide housing, resources, and support to individuals and families experiencing or at risk of homelessness.

Why it matters: Hope Atlanta has been a lifeline for those in crisis. Last year, Hope Atlanta answered 3,000 calls a month from people in crisis. This year, that number has grown to 15,000 each month. NS has donated and raised $600,000 to advance the nonprofit’s mission this year.

Key details around the partnership

• Historic connection: The partnership celebrates shared roots: Hope Atlanta was founded in a train station, reflecting a deep tie to Norfolk Southern’s heritage.
• Employee match & volunteerism: NS employees played a key role in supporting Hope Atlanta through hands-on volunteerism and giving. With a 2:1 company match, their contributions went even further, helping us raise more funds and deepen our impact across the community.
• Corporate Hero of the Year: Hope Atlanta honored Norfolk Southern at its 25th annual Heroes for Hope Gala for leadership in addressing homelessness and hunger.

Meet ‘Atlanta’ — one of the first locomotives in Norfolk Southern’s Landmark Series

What they’re saying

“As calls for help continue to rise, partnerships like ours with Norfolk Southern make it possible for us to meet the moment. Tracks of Hope is not just a celebration of 125 years — it’s a reminder that when strong corporate leaders stand with us, we can help families stay housed, stay fed, and stay connected to opportunity.” — Hope Atlanta CEO Julio Carrillo

“Tracks of Hope reflects who we are as a company, one that moves with purpose and partners for progress. By opening our business train to support Hope Atlanta’s mission, we’re helping create new pathways to opportunity for those who need it most.” — NS President and CEO Mark George

Amplifying impact: The event underscored NS’ long-term commitment to addressing homelessness and housing insecurity. Through partnerships like Hope Atlanta, the company continues to invest in programs that help families build stability and strengthen the communities along its network.